Background

You'll shape the first moments of the IKEA digital experience: homepage, rooms & ideas, navigation, and inspiration. Your work influences millions of customers as they move from casual browsing to shopping intent. These are high-impact roles within a 14-designer web organization, embedded in a focused team of 4 designers in Malmö.

You'll design adaptive, personalized experiences that respect customer attention and accelerate discovery. Success means turning curiosity into action.

The scope of the consultant’s assignment

• Design end-to-end journeys across homepage, rooms, navigation, and ideas/inspiration surfaces

• Drive Add to cart rate from upper-funnel touchpoints through improved discoverability and relevance

• Build and validate personalized, adaptive content systems that balance utility with clarity and trust

• Partner with Product, Engineering, Analytics, Content, and Research to define problems and ship solutions

• Contribute to and extend the IKEA design system with patterns built for scale and flexibility

• Use data, testing, and research to inform direction and measure impact

Day-to-day tasks

• Bringing strong design rationale backed by user insights and data

• Moving from concept to testable prototype rapidly

• Holding your ground in debates while staying collaborative

• Making quick decisions with incomplete information

• Iterating based on feedback and performance metrics

Requirements:

Desired knowledge, experience, competence, skills etc   

Craft & execution

• Strong visual design: layout, typography, hierarchy, composition, and art direction within an established system

• Fluency in prototyping and interaction design to communicate intent

• Ability to design for accessibility, performance, and internationalization from the start

• Navigate complexity edge cases, legacy systems, and multi-market constraints
   

E-commerce & personalization

• Deep understanding of discovery-to-shopping behavior, merchandising logic, and browse-to-buy conversion levers

• Experience designing recommendation systems, dynamic modules, and content prioritization logic

• Judgment about when not to personalize—knowing when consistency and predictability matter more

• Familiarity with A/B testing, analytics instrumentation, and learning from customer behavior
   

Product thinking & experimentation
 

• Think like a product owner, understand business goals, user needs, and technical trade-offs equally

• Data-driven mindset: form hypotheses, design tests, interpret results, and iterate based on evidence

• Comfortable designing for A/B testing and experimentation frameworks
  Bias toward shipping and learning over perfecting in isolation
  
   

What 3 things from the box above are most important?

• Visual craft and systems thinking. You design with rigor—clean hierarchy, confident composition, thoughtful art direction—and know how to scale patterns across surfaces.

• E-commerce and personalization expertise. You understand how customers browse, discover, and buy. You know how to design dynamic experiences that feel helpful, not heavy-handed.

• Outcome focus and delivery. You care about impact. You ship, measure, learn, and iterate. You connect design decisions to business results and customer value.

4 – 7 years experience

LOCATION                      –  Malmo/Remote ( 284637)

Hybrid working model     – on site 3 days per week

LANGUAGES                  – English

START DATE                   –  15 September 2026

DURATION                      –  28 February 2027 ( option to extend )

RATE                               –  SEK /hr  (40 hrs per week)